This project aims to introduce a new creational system, based on trained and educated creativity, collaborative creation, the mentality of sharing and applied complexity. Based on trends information and research, on the foresight of SS 2015, on collaborative creation, the project’s purpose a fresh perspective towards a new generation of textiles, able to generate a new lifestyle model.
 
The fashion concept supporting this brand is a collaborative creation (students of the 3rd year, Fashion Department, National University of Arts, Bucharest, coordinated by dr Ioana Sanda Avram), inspired by Sense of place, a megatrend from WGSN, for Spring Summer 2015. 
 
Creative concept: the new cultural approach focalizes on the reality, expressed in the material world’s details, as a reaction toward virtuality, becoming more and more overwhelming and dangerous.

The new technologies super-high-definition could help us to attempt an emotional intensity more extended and complex than anything else before, living the present and the environmental space much more consciously and acute. We need quiet, space for breathing and intimacy with our place. 
There is a sense of place and context, in this reality friendly, not hostile wherewith artists and designers work together. A "space" of material reality and living environment, from where we picks up sounds, tastes, textures and emotions to describe the place we are calling "home".

The first conceptual step “EMPRINT CONCEPT” is continued with the commercial response by another collaborative project: “EMPRINT 2.0”. This project will be a design project for a series of fashion commercial prototypes, inspired by the first initial concept. This new declination of the project is open to students who find valuable and inspirational the lifestyle model shared by “EMPRINT CONCEPT” (event and social media). 

Even though “EMPRINT 2.0” presented within the Romanian Design Week is the name of a fashion collection, it extends to the level of event and doesn’t stop at clothing, actually describing a whole cultural area, through tools that are related to lifestyle and the symbiosis between young creative people and the world they live in.